ONLINE SHOPPING

The online market place is here to stay!

Online shopping is no longer an alternative to traditional shopping, it is the preferred way. Online buyers are more comfortable and knowledgeable than ever. If you sell a product or service and are not yet selling online, then you are missing out on a huge potential revenue stream.

If you are already selling online then you should already be aware of the importance of Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising. Each of these can significantly increase the amount of traffic to your website.

FOCUSING ON SELLING

The primary focus of an eCcommerce website is to drive and assist your customers to complete online sales. Your eCcommerce website must be easy to navigate, intuitive and informative

In addition to the web pages that can be found on a basic website, an eCommerce website typically contains product pages, a shopping basket and a checkout page. Customers who pay should be invoiced electronically, as well as kept abreast of order status such as delivery time and location.

Another important element of an eCommerce website is the back-end system. From here orders and payments can be managed, reports can be generated and refunds can be made. The back-end system is also a valuable tool for after sales support issues. It is also often a requirement to integrate the back-end system with an accounting or stock and control system.

At Sofweb, we can help maximize clients profits by designing and developing eCommerce systems. We can also integrate Content Management Systems which allow our customers to add, edit or remove products as they wish.